V A L U E S

Nourishing, Luxurious, Whimsical

G O A L

The Sulky Selkie is lifestyle brand than extends beyond haircare into a space for children and their caregivers to connect and imagine together. Tied closely to British myths and legends, the Sulky Selkie evokes a timeless magic.

S T R A T E G Y

I centered this brand identity around illustrations done in the style of a children’s book, creating the Sulky Selkie herself as the central figure and adding a suite of smaller pieces to add texture and detail. A hand-drawn typeface compliments these elements, and a subtle, soft palette feels clean and natural.