S N A P S H O T
Moving Mantra is an immersive music project created by Melanie Peralta, a visionary with a focus on the spiritual wellbeing of women - especially women of color.
Values
Social Change, Health, Elevation
Goal
Moving Mantra needed a dynamic, bold identity that showcased its immersive, multifaceted approach.
Strategy
I created a design system that communicates astral elevation, portals opening, and energetic healing. Each “astral blob” holds a unique emotional landscape, and can be paired with an auditory experience to create a dynamic, immersive experience. The typography and color palette is directly inspired by Melanie Peralta herself; her strong connection to her Latina roots, her vibrant presence, and her expansive vision.