Two campaigns created for UNICEF focusing on polio vaccine acceptance in Pakistan.
These looks needed to be bright and appealing to children, with a palette based around UNICEF’s core blue.
It also needed to translate easily into a visual system which would be flexible enough to generate a wide range of styles and templates for UNICEF’s team to use internationally.
This look uses semi-transparent shapes and papery texture to create a look that is reminiscent of tissue paper crafts.
Droplet shapes speak to the way the polio vaccine is administered in many countries: through a series of drops.
This look is built around stylized illustrations of playful droplets that speak to the way the polio vaccine is administered in many countries: through a series of drops. Scribbled elements provide variety and texture.
